Headway Welcomes New Chief Commercial Officer and Chief Financial Officer to Executive Team

Today is an exciting day for the Headway team! We’ve appointed two industry veterans to the newly created roles of Chief Commercial Officer and Chief Financial Officer. Adding these seasoned leaders will position Headway to continue to see massive growth at rapid speed.

As Chief Commercial Officer, Olivia Davis will grow the commercial side of Headway’s business, overseeing payer business development, partnership strategy, customer success, and marketing. She is a seasoned healthcare leader bringing 20 years of experience working directly with both payers and health systems. Prior to joining Headway, Olivia was Chief Growth Officer and General Manager at Get Well, the leading patient engagement provider for health systems. She also has served as Partner at the Advisory Board Company (acquired by Optum), where she led growth and customer success for the company’s SAAS, research and consulting business units.

Servaes Tholen joins Headway as Chief Financial Officer. In this role, Servaes will oversee financial strategy, growth, and execution as Headway continues to lead in the market. Servaes has held multiple CFO positions at high-growth, mission-led companies including Grove Collaborative, Thumbtack and Upwork. With more than 20 years of experience, he is well-versed in helping companies scale from early stage through maturation.

In addition to bringing on these seasoned leaders, in the last four months we’ve seen major market growth, including:

• Expanding into California, now serving people in 15 states plus the District of Columbia

• Announcing a state-wide collaboration with Blue Cross NC, focused on expanding access to mental health care for underserved communities

• Launching a regional collaboration with CareFirst BlueCross BlueShield across Maryland, the District of Columbia, and Northern Virginia

• Expanding its footprint across New York with Empire Blue Cross

• Piloting a partnership with Violet to support Headway providers with cultural competency training

Headway is on a mission to build a new mental health care system everyone can access. We’re thrilled to have Olivia and Servaes as part of our team.