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How to create a video intro to your services
Crafting the right first impression

Want to create an unforgettable first impression with prospective clients as a therapist? Consider an intro video. Much like your photo and bio, a concise and personable intro video is an excellent way to start building connections with potential clients.


You can use this video in lots of places, such as on Psychology Today, provider directories, and social media. We also recommend posting an intro video in any Facebook communities you join.

Step One

Be Confident

The best intro videos feature a confident provider. Clients like to know they’re booking a session with someone who is experienced, knowledgeable and eager to help.

“The best intro videos are 30 seconds to 2 minutes.”

Step Two
Emphasize your professional side
It’s perfectly fine to have a more casual personality, but for an intro, a crisp and polished approach tends to work best.
Step Three
Be concise (2 minutes max)
Clients are busy and often in a hurry. Pick just a few key details, like your general approach, style, and particular niches! The best therapist intro videos out there are 30 seconds to 2 minutes.
“Imagine you are speaking directly to a real person: your ideal client.”
Step Four
Shoot close
Try framing the shot from your shoulders to just above your head. Close shots tend to best capture attention and signal you are open and welcoming. As a rule of thumb, viewers should be easily able to see the whites of your eyes.
Step Five
Speak directly to your ideal client
The best intro videos come across as authentic and personal. A great way to do this is to imagine you are speaking directly to a real person: your ideal client. Using language that your client would identify with is crucial.
“A great intro video will have a direct invitation to engage further and take the next steps.”
Step Six
Include a call to action (direct booking link)

A great intro video will have a direct invitation to the viewer to engage further. Guide them to the next steps of scheduling an appointment with you via your booking link!


Ready to create your intro video? See more details and tips for therapist intro videos here!

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