9 therapist referral networks for finding new clients
Here’s how to find and schedule more clients using referrals and online directories.
Behavioral health equity ensures access to mental health care for all individuals. Here are ideas for providers to help marginalized communities.
As of 2020, only about 20 percent of U.S. adults had received some form of mental health care in the past year, according to federal statistics. What about the remaining 80 percent? Some simply don’t want or need care. Yet research suggests millions of people in the U.S. have unmet mental health needs and would benefit from treatment, but struggle to get the care they need for a variety of financial, cultural, and geographic reasons.
While health inequity is a complex and systemic problem, it’s also one many individual therapists would like to tackle in their practices — and for good reason. All people deserve behavioral health care, and people from all walks of life can benefit from mental health support.
This article will discuss the basics of behavioral health equity, challenges that stand in the way of access to mental health care, and how therapists can begin to tackle this problem in their own work.
Behavioral health equity is about ensuring that everyone has fair access to high-quality mental health care, regardless of sex, gender, religion, race, ethnicity, income level, or other characteristics.
The U.S. has a long way to go on this front. There are currently many barriers that prevent people from securing behavioral health care, with cost and availability of services being two major obstacles. There simply aren’t enough therapists to meet demand in the U.S. And many clinicians who are accepting new patients don’t take insurance, which makes it difficult for many people to afford care — especially those who have to take time away from work to attend appointments.
Persistent stigmas about seeking mental health care also keep some people away, as does distrust in the medical system. These are especially salient issues among marginalized communities — such as people who identify as BIPOC or LGBTQIA+ — who have historically been mistreated by the system.
People from all backgrounds may struggle to access mental health care for a variety of reasons. The below list is not exhaustive, but rather highlights a few groups that are particularly likely to face obstacles in receiving behavioral health care.
Federal data show that white Americans are significantly more likely to receive mental health care than people of color. As of 2020, more than 24 percent of white U.S. adults had recently received some form of mental health care, compared to roughly 15 percent of Black U.S. adults, 13 percent of Hispanic U.S. adults, and 8 percent of Asian U.S. adults.
Why is that? Long-standing socioeconomic disparities can make it harder for people of color to afford — and, thus, access — behavioral health services. For example, studies show that average household incomes tend to be lower among most communities of color relative to white Americans. People of color in the U.S. are also more likely than their white peers to lack adequate health insurance, another barrier that stands in the way of access to medical care of all kinds.
Cultural norms are a factor, too. Stigmas around mental health care persist in many communities of color, causing some people to fear that they will appear “weak” or “sick” if they seek treatment. Distrust in the medical system also tends to be more common within BIPOC groups, due to a long history of systemic racism in healthcare. A shortage of clinicians of color further exacerbates the problem, as many clients would prefer to see a therapist who understands their background and to whom they can relate deeply. More than 80 percent of psychologists practicing in the U.S. are white, data show, leaving limited options for patients of color.
The high cost of mental healthcare prevents many people from getting the help they want and deserve. It’s hard to say exactly how much an average therapy appointment costs, because fees vary widely by geographic area and provider type. But many clinicians charge $100 or more per session — and many do not accept insurance, often leaving patients to foot the entire bill themselves.
Given that millions of Americans say they would struggle to pay off an unexpected $400 expense, it should be no surprise that many people cannot afford regular behavioral health appointments at these prices. Indeed, studies show that finances are among the most common reasons why people delay or avoid seeking treatment. Higher-income people tend to have the easiest time finding a behavioral health provider — not only because they likely have disposable income, but also because they are more likely to work in jobs that provide solid health benefits and allow enough scheduling flexibility to make regular appointments.
Demand for behavioral health care outpaces supply just about everywhere in the U.S. But mental health practitioners tend to be clustered in major urban areas, making it easier for city residents to find and use their services compared to people in less-populated areas. Federal statistics show that people in large metropolitan areas were significantly more likely than people in more rural areas to have recently received counseling or therapy as of 2020.
As of 2021, about 130 million Americans lived in one of almost 6,000 areas with a documented shortage of mental health providers. And in almost 600 counties across the country, there’s not a single practicing psychologist, psychiatrist, or counselor. These mental health deserts tend to be in rural areas, meaning people who live outside cities have a disproportionately difficult time finding care.
While many facets of behavioral health equity are outside the control of individual practitioners, there are some steps you can take to improve parity and access in your own practice.
To start, you can consider offering services on a sliding scale, accepting smaller payments from lower-income clients. Accepting insurance is another crucial way to expand access, as doing so enables more clients to afford therapy. Working with a diverse range of insurance plans further expands the number of patients able to utilize your services. Headway currently partners with more than 45 top insurance plans — including Aetna, Anthem, Cigna, UnitedHealthcare, and Oxford — making it easy for clinicians to meet with patients on a variety of different health plans.
Providers can also help ease geographic disparities by getting credentialed in multiple states. By securing these additional licenses and offering services via telehealth, clinicians allow patients outside their immediate areas — and especially in rural regions — to book appointments. Providers who use Headway can reach patients all over the country, since the platform enables clinicians to accept insurance from patients in all of the states in which they’re licensed. Patients can also smoothly book through Headway’s platform, making it convenient for them to get started.
Finally, it’s important for providers to ensure they’re practicing sensitive and culturally competent care. A patient’s background may influence when and why they choose to seek therapy; their expectations of the process; how they communicate in sessions; their goals for treatment; the sort of support they’re seeking; and more. It’s important to meet each client where they are, rather than employing a one-size-fits-all approach. Continuing education programs — such as those offered through Headway’s partnership with Violet, an identity-centered care platform — can help prepare you to give all of your clients the care they need and deserve.
Creating a fair and accessible mental health system is no small challenge, especially given the deeply entrenched disparities that have existed in the U.S. for decades. But change is possible. Headway is here to support providers in their quest for progress, making it easier for patients of all backgrounds to access convenient, affordable, and culturally competent care that is covered by insurance. Our providers currently partner with more than 45 health plans to facilitate virtual and in-person appointments in 57 languages — and we’re not stopping there. We’re on a mission to build a new mental health care system that works for everyone.
Here’s how to find and schedule more clients using referrals and online directories.
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