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9 therapist referral networks for finding new clients

Here’s how to find and schedule more clients using referrals and online directories.

Whether you’re just starting out in the field or you’re hoping to expand your existing therapy practice, it can be challenging to build your clientele. Taking steps to market your practice is a helpful way to connect with potential clients while highlighting your professional expertise and practice areas. 

But what’s the best way to get your name out there and actually start scheduling more clients? Learn more below about how to find and schedule more clients using referrals and online directories.

How to get therapy client referrals

It can take time to start receiving therapy referrals, but a few strategies can help increase your visibility and community connections. 

Networking with other therapists

Building relationships with other therapists is a great way to build your client base — and a client referral network. When another therapist is full or can’t see a potential client for another reason, they may refer the client to you. Attend in-person networking events when you can or join professional groups to connect with other providers. 

Social media

Creating a professional presence on social media sites like Instagram and Facebook to enable more people to find you and connect with your therapeutic expertise. You can also join Facebook groups for therapists to connect with potential referring providers. 

Website

Your website should make it easy for people to find you and learn about all the services you provide and your approach to treatment. Including a contact form or direct contact info is also a helpful way to help potential clients connect with you. Be sure to optimize your website for search engines, too. 

Online directories and platforms

Many clients searching for therapists end up on online directories and platforms. Sign up for a few online directories and platforms that allow you to highlight your practice and skillset.

Therapy referral networks and online directories

Online directories make it easy for people to search for and find therapists who meet their needs. Searching clients can input specific criteria, such as location, insurance, and practice areas, to find a provider they want to work with. The below online directories are a great place to start. 

Psychology Today

One of the most popular online directories for therapists, Psychology Today also allows mental health providers to publish clinical blog content on the site.

Zencare

Zencare, another popular directory option, also offers services for therapists starting a private practice (such as invoicing and clinical records storage).

Good Therapy 

Along with making it easy to find providers, Good Therapy publishes mental health news and information.

Choosing Therapy 

A growing online platform for therapists that also disseminates mental health information. 

TherapyDen

An online directory that makes it easy for clients to find therapists that align with their values and identities.

Inclusive Therapists

A platform for therapists of color and LGBTQIA+ therapists to connect with potential clients.

Therapy for Black Girls

This online directory focuses on connecting Black women with therapists. 

Therapy for Latinx

This online directory focuses on connecting Latinx individuals with therapists.

Asian Mental Health Collective

This online directory focuses on connecting Asian individuals with therapists.

Optimizing your Headway profile for referrals

Strategically creating or updating your profile can help increase the likelihood of receiving referrals. 

  • Upload a professional picture: Before booking an appointment, clients want to see who you are. Choose a clear professional photo of yourself to upload. 
  • Select focus areas: Choose all the focus areas that represent your expertise along with other treatment areas that support your practice. 
  • Add treatment approaches: Show potential clients which interventions and modalities you have experience with.
  • Build your bio: Highlight your skills and strengths with additional details about your experience and practice. 

Set working hours: Pick as many working hours as your schedule allows. Clients are more likely to book with therapists who have greater availability.

Headway is a free service that makes it easier and more profitable for therapists and psychiatrists to accept insurance.

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