Zocdoc is an online directory of providers that supplies patients with medical treatment. They do an enormous amount of marketing to consumers who are actively searching for care.
Why is this good for my new business?
Zocdoc can be used as a premiere marketing solution for your practice. Almost half of Zocdoc's appointments occur within a 72-hour booking window, which can help you fill up your caseload quickly.
Dr. Yu Wang leveraged Zocdoc in the beginning of her Headway career. She built her caseload from zero to 250 in just under three months.
She recognized that Zocdoc could be her primary source of marketing. After scaling up her caseload, she was able to turn from marketing to focus entirely on her clients.
She now operates one of the most successful practices on Headway.
Dr. Yu Wang discusses a typical month on Zocdoc.
See how she increased referral volume, improved cost per referral, and increased the lifetime value of a patient acquired on Zocdoc and managed through Headway.
Ensure that the right in-network patients book time with you.
You can find the insurances you are paneled with by accessing your insurance status page in the Headway portal.
Most Zocdoc patients will be looking to schedule a session as fast as possible. You will first need to add your client to your Headway portal and ensure that they create their account and verify their insurance.
The 24-hour booking window will give you some time to manage your new patient acquisitions.
Give yourself some time in the morning to check your Zocdoc profile for new referrals each day. When a new patient books, immediately add them to the Headway portal.
After you have added your new patients to your Headway portal, try to get in touch with them ASAP.
Call, text, and email your patients: ask if they can accept the invitation on Headway by the end of the day.
As an example, Headway provider Joseph Belloir sends this message to patients immediately after receiving a new booking. Click to copy and paste for your own patients.
